Designing a Concept Website Layout for McLaren

This was a course project in which the objective was to prototype an automotive website in a way that made sense to other users. To achieve this I studied similar brands to get a feel for what the industry standard was, then tried to reflect that along with some unique aspects to make my site stand out. I prototyped the product in Figma in both web and mobile platforms and asked classmates if the layout made sense to them, and generally they agreed that the layout was intuitive and easy to understand.